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Реклама на транспорте в любом городе России

TMG - крупнейший федеральный оператор рекламы на транспорте (250 городов размещения).

Мы владеем самой большой сетью собственных рекламных мест на 10 000 единиц общественного транспорта.

У нас Вы найдете все виды бортовых и внутрисалонных форматов, а мы поможем выбрать оптимальное решение для эффективного контакта с потребителем.

TMG Principles

Control, guarantees, reports
10 days campaign launch
Free layout
All formats
Any routes
Exclusive contracts with transport companies

Why transit?

WIDE COVERAGE
every day people see advertising
TENS OF THOUSANDS OF PEOPLE see transit advertising on a daily basis
IMPOSSIBLE
TO MISS
A MOVING OBJECT
ATTRACTS 5 TIMES MORE ATTENTION
TEAMWORK
PRESENCE OF TRANSIT IN A MEDIA MIX
INTENSIFIES THE IMPACT OF OTHER MEDIA
up to 45 м2
LARGE FORMAT
OF OUT-OF-HOME ADVERTISING
76 %
Одобряют рекламу
на транспорте
72 %
запоминают
сообщение
70 %
Обращают
внимание
61 %
Совершают
действия
Каждый день автобус видят
В Москве
80 000
человек
В Санкт-Петербурге
60 000
человек
ТРАНЗИТНАЯ РЕКЛАМА ПОВЫШАЕТ ЭФФЕКТИВНОСТЬ КАМПАНИИ
БЕЗ УВЕЛИЧЕНИЯ БЮДЖЕТА
20%
транзитная
реклама
40%
транзитная
реклама

Transit advertising in your city

Large and midsize buses. trolley-buses, trams
800 000
indoor sites
120 000
outdoor sites

Direct contracts with transport companies
*Direct contracts with transport companies in Moscow, Saint-Petersburg, Bashkortostan and Karelia. In other cities we have reliable vendors.


Campaign launch in 14 days

Own production department
Аn in-house developed Campaign Management System
Quality monitoring over the whole coverage
All transit media formats:
Indoor
Full wrap
Standard formats
Creative approach (non-standard facilities, diode constructions,interior full wrap, BTL)

Large and midsize buses
10 000
indoor sites
10 500
outdoor sites
Direct contracts with transport companies
Campaign launch in 5 days
Own production department
An in-house developed Campaign Management System
Quality monitoring over the whole coverage
All transit media formats
Indoor
Full wrap
Standard formats
Creative approach (non-standard facilities: diode construction, interior full wrap, BTL)
more than
550
routes
In Moscow
and the Moscow region
Large and midsize buses
4 400
Units of transport
42 000
indoor sites
13 100
outdoor sites
Direct contracts with transport companies
Campaign launch in 10 days
Own production department
An in-house developed Campaign Management System
Quality monitoring over the whole coverage
All transit media formats
Indoor
Standard formats
Full wrap
Creative approach (non-standard facilities: diode construction, interior full wrap, BTL)
More than
600
routes
in Saint-Petersburg
and Leningrad region

Our events

News
TMG has signed a contract for advertising on transport of SPb SUE Passazhiravtotrans

In April SPb SUE Passazhiravtotrans and TMG (Transit Media Group), the largest federal operator of advertising on public transport, entered into a three-year contract for public transport interior advertising in St. Petersburg.

The largest national transit media operator TMG has joined NAVC
TMG (Transit Media Group), one of the key Out-of-home players with a network of own advertising surfaces on land transport – became a member of National Association of Visual Communication (NAVC) that unites outdoor and indoor advertising operators.
Thailand landscapes in the streets of two Russian capitals
Alluring tropical landscapes of Thailand in the streets of two Russian capitals draw dreamy gazes of the citizens.
Mascotte on the buses of Moscow and Moscow region
Advertising of an international brand Mascotte is on the buses of Moscow and Moscow region.
Bus advertising for DLT in the centre of St.Petersburg
Transit Media Group with assistance of "Resource" advertising agency has placed transit advertising of DLT, the oldest department store of St. Petersburg.

[Let's go with TMG]
Buses with "Simvol" are now in the streets of Moscow!
OOH industry in the era of digital revolution
The 58th FEPE International Congress was held in Stockholm in which about 400 delegates from 40 countries participated, in particular there were operators, advertising agencies, national associations, OOH manufacturers from all continents. The general focus of the conference was directed to revolutionary processes that take place in OOH world nowadays. Speakers from different countries spoke about changes in OOH industry, discussed media metrics, positioning methods, investment climate, stated their vision of development vector and growth prospects of OOH market. The main subject of the conference was "How OOH can succeed in the era of digital revolution". Representatives of Russian advertising business also participated in the Сongress. In particular, TMG CEO Alexander Epin addressed the global OOH community.
Project for FC Zenit
We would like to share one of our brightest summer projects launched in St. Petersburg for FC Zenit.
A creative TMG project has helped Dinopark to make a statement
We would like to share a new outstanding TMG project - this time it has been for Moscow Dinopark (the biggest park of dinosaurs, smart entertainment and amusement arcade). For about a month the capital residents have been coming across its memorable advertisement on the buses of all western district.  
Alexander Epin was elected co-chairman of the Committee for Outdoor Advertising of ACAR
Alexander Epin, CEO of TMG, was elected co-chairman of the Committee for Outdoor Advertising of ACAR.
"Beautiful China" on the streets of Moscow
The State Administration for Tourism of China conducts an advertising campaign in Moscow "Beautiful China. Journey of all life. "
TMG launched more than 700 transportation campaigns for this spring
This spring TMG launched more than 700 projects - both in the cities of its presence, and federal.
[See new projects]
We show  new ads on transport again. In Moscow, launched a campaign for the resort "Rosa Khutor", in St. Petersburg - for the football club "Zenith", and in Ufa, the producer center "Fangid" announced the upcoming concert of the legendary group "Scorpions".
Projects of the week
We launched new advertising campaigns! We share the brightest: in Moscow - for the "House of Music", in St. Petersburg - for "Beeline", in Ufa - for GC "Third Trust".

Cases

Monodom

"Monodom" residential complex is one of major TMG clients in St. Petersburg. Transit advertising successfully complements a media mix of contextual and media advertising, radio advertising and classical outdoor advertising, which yields the results – the developer's representatives observe increase in the number of calls from offline channels by 20%.

Over the years, the company established itself among real estate purchasers. Apartment buyers have confidence in the main project developer SUN CONSTRUCTION as confirmed by significant feedback. However, besides reputation, brand recognition among prospective clients is also important for residential building developers. This need is addressed effectively by a combination of online and offline advertising. Wide coverage allows getting all information necessary for decision-making. Now city residents recognize the builder thanks to outdoor, transit advertising, and can find additional data on the Internet. Mass presence is a key to credibility of real estate development companies, which is vital in this sphere.

47ee04e3bbd58d632cb09e11263668cd.jpg

Bretzel

Positioning itself as the restaurant of men's kitchen, Bretzel is situated in the center of the Northern Capital; it is distinguished by chef European cuisine and a laconic cozy interior. The main objective of the client, as well as in most cases, is increase in sales.

For the second year in a row, the restaurant places advertising on buses of St. Petersburg. According to marketing research, after transit advertising was included in an advertising campaign, it played a predominating role in turnover increase of the restaurant by 3 times while an advertising budget did not grow!

How did we reach it?

Correctly picked up transport routes and an optimal choice of advertising formats yield a tremendous result that noticeably increases welfare of the restaurant.

In addition to obvious benefits, transit advertising significantly cuts down expenses, not only without reducing but also increasing a scope of advertising carriers!

2a9f2c5d8cfbe024f06fa96a4c6a069f.jpg

Transit advertising helped attract visitors in a new OBI hypermarket

In February-March this year the chain of OBI home improvement and construction hypermarkets, one of major TMG advertisers, launched a campaign on public transport of Volgograd and Volzhsky to announce opening of a new hypermarket in Volzhsky.

According to OBI representatives, transit advertising is a fast, large-scale and yet a quite economical way to inform the whole city. Large moving advertisement distinguishes the brand against a backdrop of high ad clutter. Moreover, in the city center with few large static constructions, wrapped buses ensure brand presence and reach target coverage.

According to the client, inclusion of transit advertising in a media mix improved cumulative effect of an advertising campaign and increased the number of attracted visitors in a new hypermarket by 5%.

b74bb3d953f6885964bbdf3d724c3028.jpgcbb5ba10a386e783a8399eb30b320a9c.jpg

Otrazhenie
Transit advertising ensured conversion of 71% for a real estate brand.

Today we would like to share one of the recent TMG cases in the real estate sector that is among top outdoor and particularly transit advertisers.
The advertising campaign of Moscow apartments "Otrazhenie" lasted three months and included 20 fully wrapped transport units of large and medium capacity, which plied in the northern districts of Moscow, near Sheremetyevskaya street where the apartments are located. The target of the campaign was informing on sales and favorable prices. According to project analysis, the OTS indicator was approximately 1 130 000 contacts per day.
According to the data provided by the customer during the campaign, bus advertising ensured conversion of 71%: 10 out of 14 addressed potential clients purchased the apartments. Transit advertising has a high level of memorability (thanks to movement and the size of the message) and induces target audience to real actions.

Otrazhenie Conversion.jpg


Mail.ru

Margarita Savelieva, regional marketing manager:

“Buses were the only outdoor format we used to promote Myworld, new social network. We were attracted by bus media advantages: buses drive brand awareness, differentiate the product from its competitors. Bus directly communicate the message to a large & valuable audience quickly & affordably. ADback is effective non standart format for reasonable price. It attracts consumers attention as they follow the bus down the road.

We are extremely satisfied with the results of that campaign and we plan to use that kind of advertising to promote our other projects".

Antiviral

“Antiviral”, director general, Mikhail Gorbyntsov:

"Buses were more effective than it was expected. In St.Petersburg 50 bus billboards helped to drive the sales up to 160%. In Moscow we bought 140 billboard and spent much more money, but the results was 130%. Buses achieved excellent target coverage in St.Petersburg, we are pleased. Transit advertising has great advantages:

(1)High prestige status: the center of the city is a strategic place, and every significant business owner tends to provide a presence of his brand in the central part of the city

(2) Buses are close to the points of sales & reach the target audience at the moment of shopping

(3) Buses are close to the customer at the moment of purchase. That is especially important for products like over-the-counter medicines. A person goes/drives home, sees a bus, goes to the pharmacy and buys a product".

Mango

Victoria Kulagina, the head of the media group Optimum Media OMD:

"The project is branding and stimulating at the same time. Its purpose - to announce the new Mango collection spring/summer 2010 and visualize Scarlett Johansson as the star person of this campaign. In Europe transport is an integral part of the marketing strategy. The format efficiency in Russia was proved in 2009 when we used transport in advertizing campaign for the first time".

MediaMarkt

Julia Orlova, Media Markt South-West branch office director:

"Transit advertising is a convenient media to promote retail goods. It is possible to combine image adverts and special price offers. For example, you can see Media Markt advantages (“Big choice” or “Tiny prices”) and specials at the same time. This format lets to inform our consumers about new offers in our store".

Our clients

Scheme of work

Calculation and transport program
Preparing the layout,
signing of a contract
Making color proof,
prepayment
Launch
Photo report

Transport advertising

Transit Media Group is the largest national transit media operator in Russia. We offer all possible land transport advertising solutions in Moscow, St. Petersburg, Bashkortostan, Karelia and more than 250 cities across Russia.

TMG is recognized as the most professional transit media specialist with its own production department, unique automatic Campaign Management System and the most experienced team in the industry.

We provide the quickest, the most quality and controlled advertising campaigns. We make transit advertising convenient, high ROI and modern instrument for your business.

Advertising on transport with us:

  • Extensive experience with managing over 40 000 campaigns
  • Any campaign level in any city in Russia (from few vehicles to national coverage)
  • All transit media formats (from 1,6 m² to 200 m²)
  • Any routes combination (city coverage or stock navigation) optimized for each city
  • An in-house developed Campaign Management System
  • Creative approach (non-standard facilities: diode construction, indoor branding, BTL)
  • Quality monitoring over the whole coverage throughout Russia
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