This year the International OOH Congress by TMG held between 3-6 October in Tunisia was attended by the record number of 290 key people of Russian OOH industry and from abroad. oohcongress.ru/en/
Congress got truly strong support of the main industry players and bodies as well as exceptional co-operation with FEPE International.
Congress was held in English and Russian (synchronized translation).
OOH Congress encompassed all segments of out-of-home communication: classical OOH, DOOH, indoor and transit advertising, turning the focus of this year’s conference to «OOH as a Successful Business».
Keynote speaker Antonio Vincenti, the Vice-President of FEPE International, Founder and CEO of Pikasso (Lebanon) opened the Conference by a brilliant presentation «How to build it» sharing the success story and enormous practical experience of OOH business management and expansion in terms of challenging market and political environment. Besides, Mr. Vincenti introduced the global body of FEPE International and the next year Congress in Sorrento. As an honorary representative of the association, Antonio was awarded with a statuette with gratitude for support and co-operation.
Daniel Cuende (CUENDE, Madrid) shared his international expertise of OOH media metrics based on Big Data. Later Daniel took part in the most controversial Discussion panel of the Congress «Single currency in OOH: dreams and reality».
The segment of transit advertising was presented by Alexander Epin, CEO of TMG, whose presentation included a video message especially recorded for the Congress delegates by Australian colleagues from APN Outdoor, sharing the results of their latest Transit Factor Research.
Report on the strategic development of the OOH was delivered by Jean- Emmanuel de Witt from Russ Outdoor. Congress also heard from top Russian speakers about SWOT-analysis of the Russian DOOH, modern OOH trends from the perspective of network agency, challenges of visual communication industry and neuroscientific research.
The 2nd Conference day offered Blitz-interview Client Panel «In the head of Advertiser» and two thematic Sessions: DOOH+indoor and Territory of Transit.
For the first time an exhibition space was organized to present OOH innovations and resources.
Entertainment program of the Congress was incredibly diverse. An Intellectual Game with TV celebrity Maxim Potashev immersed almost 300 participants into the atmosphere of the elite intellectual club. In the evening the delegates enjoyed a fantastic White Party organized in the Arab villa with unique oriental interior, mehendi masters and the performance of a Tunisian belly dance star. On the 2nd day the Beach Ibiza-style Party was organized, the sandy coast of the Mediterranean Sea providing opportunity to unwind and relax after an intensive conference. The highlight of the Congress was the Evening OOH on Air Gala show hosted by famous Russian actor Maxim Bryzgalin in magnificent casino Europe.
In the framework of the Gala show OOH Congress Award ceremony was organized. Prizewinners were chosen by the Grand Council consisting of 13 industry leaders and by the delegates via OOH Congress mobile application.
Photos are now available on the TMG facebook page: https://www.facebook.com/tmgrussia/?ref=bookmarks